For me, design is as much about asking the right questions as it is about finding the right colours (or the right typeface at 2AM). I like to think of design as an empathetic act, crafting stories that connect, resonate, and maybe even make a small difference in the world. So, I find inspiration in books, films, city strolls, daydreams, and the occasional bit of people-watching, purely for creative research, of course.
Over the past five years, I began my journey as a graphic designer, learning the fundamentals of storytelling through branding. I then moved into the advertising world, where I worked with multiple clients and discovered the versatility of being a visual storyteller. Evolving into an Art Director allowed me to be deeply involved in every stage of the creative process, from ideation to production.
More recently, I’ve ventured into the world of digital design, especially UI/UX, immersing myself in the process from user research to creating data-driven, user-centred experiences. This exploration led me to develop a growing interest in interactive design and its potential to connect people through digital spaces.
Curiosity keeps me moving. I’m always excited to explore, experiment, and see where design can take me next.
Skills
Art directing
Branding
Graphic design
Illustration
Photography
User research
Design thinking
Wire-framing & prototyping
Branding
Graphic design
Illustration
Photography
User research
Design thinking
Wire-framing & prototyping
Tools
Adobe suite (Photoshop, Illustrator, AfterEffect,
InDesign, Lightroom)
Figma
Miro
Visual Studio Code
InDesign, Lightroom)
Figma
Miro
Visual Studio Code
↗ For details of my CV click here